UPTIME

BRACHS

Delightful. Surprising. Inventive. Analogue but advanced. Frame-by-frame. Up for anything with a human touch.

McDonald’s

November 29, 2017

Skil

November 29, 2017

Handmade Nation

November 29, 2017

Beeline

November 29, 2017

Jelly Belly

November 29, 2017

McDonald’s Euro

November 29, 2017

Hoosier Lottery

November 29, 2017

Qdoba

November 29, 2017

Uptime. Uptime is a stop motion based design collective headed up by Sam Macon. It all began innocently enough with everyday objects being pushed across the surface of a table. That experiment resulted in the opening title sequence for the doc Handmade Nation. It turned out great and everyone was into it. Then someone from a certain burrito brand asked, “Hey can you do this with food?” Sam said, “yeah sure,” which turned out to be totally true and it was great. From there they started animating toys, humans, cars, little paper people, more food, gardening implements, bedroom sets, little wooden owls with rotating heads, cities made out of cardboard, some more food, and basically just about anything you can move one frame at a time, which turns out to be just about everything except fire, water, and smoke – Also delicate leafy greens. They tend to wilt under the lights.